Lead Channel Manager - National & Regional Programs, Partnerships & Events- (FirstNet)

AT&T - SEATTLE, Washington

As the largest communications company in the world, more than 120 million customers count on us every day to deliver the wireless, Internet, data and advertising services that fuel their businesses and connect them to their world. You will find yourself connecting communications and technology with opportunities that will take you to places you never imagined.

You don't have to be a tech whiz to join AT&T. It takes more than technology to keep us ahead of the curve, and thanks to our teams of legal/operations, marketing and finance whizzes, we do just that. Every day, each works to ensure the success of the company while they advance their own careers.

What does it take to join us? We demand exceptional skills in your discipline and a real dedication to being the best.

After all, we're asked to keep AT&T profitable and on the cutting edge, and at the same time, build on more than a century of innovation and success. We are a world leader in communications and entertainment, and we plan to keep on growing.

Responsibilities include:

 

• Focused on building relationships with key industry associations
• Designs and develops state by state mar com and event plans
• Assists with national public safety events as well strategy for state and local public Safety events
• Documents metrics around events (ie. Attendees, Contact info captured, and leads captured for follow up)
• Works closely with the market development team to support events with the right content and event presence to put best foot forward to drive lead generation at these events.
• Builds tight relationship with key personnel at national, state and local associations boards and committees.
• Focused on setting event strategy and managing event budget
• Integrates lead capture at events and gets them properly into the marketing automation and CRM systems for lead nurturing and follow up.
• Drives effective use of budget to events that are strategic in nature or produce sales opportunities in the public safety vertical
• Works with market development team to help coaches the team to delivering compelling content thru presenting at events and trade shows to customers and partners.
• Leverage relationship and sponsorships with associations for maximum benefit thru lead list, contact list ability to do email blast by association and
• Delivers content to key associations for public safety vertical associations and organization to showcase and leverage their digital and print assets as an advertising platform
• Brings religion to contact collection and management in marketing database and Sales CRM tools for maximum capture of content.
• Provides direction to accomplish expense management and resource allocation based on market demands.
• Collaboratively works across cross functional teams including public safety sales and product teams to maximize effectiveness and achieve marketing and sales objectives.

 

 

 

Required Skills

 

• Education: Bachelors or advanced degree preferred
• Experience: Typically requires 3-5 years of experience in a management position in the discipline of business development, sales or marketing

• Additional previous experience - Law Enforcement, Fire or EMS background preferred.
• Experience and knowledge in Public Safety vertical highly preferred
• Business development or sales leadership experience associated with partnering with internal / external organizations including matrix management
• Experience in developing new organizations to facilitate strategic services growth
• Experience in strategic product launches and working with strategic ecosystem partners
• Preferred - has existing Sr. relationships with the first responder community
• Preferred - understanding of first responder environment and dispatching processes
• Preferred - understanding of state and local government decision making processes for the first responder community
• Experience in broadband and cellular solutions preferred
• Passion in serving and marketing solutions to public safety vertical
• Attended or plan to attend Citizens Academy if not a former First Responder.

 

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Posted: 30+ days ago

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